Introductions to Mass Communications
COMM 1010

Spring 2014

Class Schedule and Readings
(Preliminary):

Please direct any questions to wleonhirth@mscc.edu


WEEK TOPIC READINGS ASSIGNMENT
1:
Jan. 16		 Syllabus,
Introduction		 Media/Impact, Chapter 1,
Overview
2:
Jan. 23		 Information and New Technology:
Media at the Crossroads		 Media/Impact, Chapter 9
Outline
Internet History
Overview
3:
Jan. 30		 Sound Recording
and Popular Music		 Media/Impact, Chapter 5
Outline

Popular Radio
and the Origins of Broadcasting		 Media/Impact, Chapter 6
Outline

4:
Feb. 6		 Television
and the Power of Visual Culture		 Media/Impact, Chapter 8Test I Review
(Through Week 4)
5:
Feb. 13		 Movies
and the Impact
of Images		 Media/Impact, Chapter 7
Outline		Test I
6:
Feb. 20		 Newspapers
and the Rise of Modern Journalism
 Media/Impact, Chapter 3
Outline
7:
Feb. 27		 Magazines
in the Age of Specialization		 Media/Impact, Chapter 4
Outline 		Mid-Term Review
(Through Week 7)
8:
March 6		 Books
and the Power of Print		 Media/Impact, Chapter 2Mid-Term
9: March 10-14

Spring Break
10:
March 20		 Advertising
and Commercial Culture		 Media/Impact, Chapter 10
Advertising History
Advertising Approaches
 Briefing Paper I due
11:
March 27		 Public Relations
and Framing the Message		 Media/Media Impact, Chapter 11
Outline		Test III Review (Through Week 11)
12:
April 3		 Media Economics
and the Global Marketplace		 Media/Impact, Chapter 16
Test III
13:
April 10		The Culture of Journalism:
Values, Ethics, and Democracy		 Media/Impact, Chapter 15
Outline
14:
April 17		 Legal Controls
and Freedom
of Expression		 Media/Impact,
Chapter 14
15:
April 24		 News and Media Evolution Media/Impact,
Chapter 12
Outline		 Final Review,
Briefing Paper II due
16:
May 8		 6-8 p.m.
Final