Understanding
Mass Media
JOUR 1020

I. Transitions

  • Global village
  • Electronic cocoon
  • Electronic social distance
  • New economy

    • II. Diffusion of Innovation
    III. History

  • Evolution of digital communication
  • Evolution of computer
  • First wave of interactive communication
  • Internet
  • Characteristics
    1. Convergence
    2. Interactivity
    3. Individual media power
  • Breakthroughs

    • IV. Convergence
    V. Access
    VI. Ownership Issues
    VII. Proprietary v. Open
    VIII. Centralized v. Peer-to-Peer
    IX. Regulation

  • Federal Communications Commission
  • Federal Trade Commission
  • Department of Justice
  • The Internet Corporation for Assigned Names and Numbers (ICANN)