Write a straight news lead:
Poor teaching and indifferent faculty cause
60 percent of college students who begin studying science, mathematics or
engineering to switch to other majors, a
Write a broadcast lead:
If you started studying science, mathematics
or engineering, but switched majors, you are not alone.
Personalize information.
Need to indicate which
students.
Subjunctive requires a comma: If…., then…
Write a straight news lead:
A $100,000 fire yesterday at a
Need location of restaurant.
Include time element.
Include seriousness of
injuries.
Write a broadcast lead:
The roof fell in yesterday,
and a
Try not to be flippant.
Write a feature lead:
Round and round and round she goes, but as
many others at MTSU, graduate student Nancy Pauw has
a difficult time finding a parking space.
---
Many MTSU students circle
parking lots like buzzards looking for a meal due to a lack of parking spaces.
Use example and set scene for
reader.
Write a straight news lead:
An MTSU student who lives on campus can
expect housing to cost more next semester, nearly a 15 percent hike for those
who have double-room occupancies. [26 words]
---
MTSU students will face an increase in
housing costs next fall, including a 14.8 percent hike for double-room
occupancy.
Need to put “what” first.
Need to focus on impact.
Personalize information.
Write a broadcast lead:
A vandalized school is open again.
Write a feature lead:
A $800,000 vacuum cleaner. A $300,000
dishwasher. A fire truck worth a penny. The
National Park Service needs to work on it record keeping, according to a new
investigative report.
---
A $300,000
dishwasher, a one-cent fire truck and an $800,000 vacuum cleaner. Property records of the National Park Service are in
disarray, according to the General Accountability Office.
Use examples to get reader’s
attention.
Use attribution to provide
context.
Write a straight news lead:
Owners of electronic security systems would
have to pay a penalty for too many false alarms, if the City Council approves a
proposed ordinance. (24 words)
Need to put “what” first.
Need to clarify penalty is for
too many false alarms.
Write a feature lead:
Senior architecture student Ted Flis may hope one day to design award-winning residences,
but his current living conditions are showing him what not to include – a
staircase held together with duct tape, a vermin-infested kitchen and a
bathroom without any electricity.
---
Imagine climbing the steps to
your apartment and passing duct tape keeping the banisters in place, a kitchen
infested with mice and roaches and a bathroom having no electricity. That is
the reality of living in an apartment at
----
Use descriptions to set scene.
Use irony that Flis is an architecture student.
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Do not use passive voice.