Media
Writing
Introduction
Writing
What is your
purpose?
Who is your
audience?
Purposes
Inform
Entertain
Persuade
Audiences
Individual
Small group
Shared-interest
group
Anonymous (most of mass media
writing is for an anonymous audience)
Good
Writing
Efficient
Precise
Clear
Modest
Write simply
Use simple
words
Use simple
sentences
Be brief
Eliminate jargon and
clichιs
Use familiar
words
Mechanics
Spelling
Grammar
Punctuation
Style
Content
Clarity
Credibility
(authority)
Conciseness
Comprehension
Context
News
News is
information made interesting.