Using Experts

Experts: People who have information on
and experience with the issue you are researching.

Categories

  • Government
  • Business
  • Academia
  • Special-Interest Groups

    • Roles

  • Spokespersons
  • Area/subject specialists
  • Corporate officers
  • Government staff
  • Government official
  • Activists
  • Gadflies-whistleblowers
  • Background expert
  • Primary source

    • Contact Points

  • Using public information
    and public relations departments
  • Getting referrals
  • Calling hotlines
  • Directories
  • Expert guides
  • Clips
  • Press releases/kits

    • Issues

  • Attribution
  • Jargon use
  • Problem experts
    Rehearsed spokesperson
    Well-used expert
    Self-interested expert
    Battling experts
    Equivocating experts