Lateral
Reporting
--Charts
*Chart showing current and
planned MacGlobal rates
*Chart showing comparison of
MacGlobal rates through the
years
*Chart showing comparison of
rates of MacGlobal and other television-service
providers – satellite, telephone, online
*Chart showing costs of premium
services
*Chart showing sources of
television services for city and/or county residents
*Chart showing economic
statistics for Midville and
*?
--MacGlobal logo
--Map of McGlobal service area
--Photos
*MacGlobal officials
*Mayor Ernest Trotman
*Councilman Bryce McFee
*cable shows
*?
--Video
clips
*video clips of MacGlobal rate announcement,
interviews
*video clips of candidates for
mayor
*video clips of customer
comments
*video clips of any other
reactions
*?
--Links
*MacGlobal
*other television-service
providers
*mayoral
campaigns
*mayoral campaign contributions
(for both candidates)
*related articles about rate
increases for cable and other television services
*motion against rate increase
(document)
*Federal Communications
Commission, which regulates cable TV and other television
services
*National Cable Television
Association
*related coverage of cable
(television-service) rate increases
*?
--Contact
Information
*MacGlobal
*City
officials
*County
officials
*Mayoral
campaigns
*?
--E-poll on rate
increase
*do you plan to change
services?
*do you see need for rate
increases?
*…?
--Forum for Comments
Notes
Need to provide
accuracy
Need to provide fairness
Avoid editorial
content:
Midville and
Rising Cable Prices—Is Mayor Trotman to Blame?
A news site, not an advocacy
site
Need to include campaign
contributions for both candidates
Placement and choice of
advertisements are not editorial decisions.
Lateral reporting
--Links
--Background, details and lists
--Photos
--Graphics
--Maps
--Documents
--Audio and video clips
--E-polls
--Comments and discussion forums